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Let’s see a show of hands who lives by the cread; “The Customer Is Always Right”. This has been the foundation of Customer Service for many Small Businesses for decades.
Now, tell my why you think this is? The phrase was coined by Mr. Selfridge in 1909. His theory about this statement was that it would put Customers at ease and make them more likely to buy from his Department store and it would make his employees treat the Customers good.
Did it work? I don’t know, it probably did back in the day.
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Most Small Businesses today have some kind of website. Whether it’s one that they made or one they shelled out thousands of dollars to have a Web Design firm make, most have one.
One thing I’ve consistently noted is that many Small Business Owners do not understand the true need of a website. Some believe it’s only on the Internet as a brochure, accessible 24 hours a day, 7 days a week, 365 days per year.
Others believe that their website is on the Internet to bring in customers or to provide their customers more information about their company.
This is a preview of
What Is The Purpose Of Your Small Business Website?
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Read the full post (650 words, estimated 2:36 mins reading time)
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Do you track your ROI (Return On Investment) on advertising? If not, then why? Simply put, if you’re not tracking your advertising ROI, you could be throwing away a good portion of your advertsing budget … and not even know it.
Tracking your advertising ROI is pretty simple with most campaigns. I don’t care if it’s a $100 campaign or a $100,000, there are ways to effectively track your investment so that you’ll know whether or not your spending your hard earned money wisely.
For starters, here’s a few simple ways most Small Businesses can track their advertising ROI.
