The Customer Is Not Always Right

Let’s see a show of hands who lives by the cread; “The Customer Is Always Right”. This has been the foundation of Customer Service for many Small Businesses for decades.

Now, tell my why you think this is? The phrase was coined by Mr. Selfridge in 1909. His  theory about this statement was that it would put Customers at ease and make them more likely to buy from his Department store and it would make his employees treat the Customers good.

Did it work? I don’t know, it probably did back in the day.